You are sitting on data you cannot read.

Most businesses are sitting on data they cannot read. I build the dashboards and pipelines that turn data into clear numbers, so the owner finally knows which decisions are actually making money.

I create simple, personalized solutions that shine a light on the parts of your business that matter most: profitability, customer value, cost structure, sales performance. No two businesses need the same thing, so I start by understanding yours.

I built a Finnish retail chain their first analytics dashboard, giving them visibility across all their locations and surfacing patterns they had never been able to see before. I also work at the other end of the scale, analyzing IoT data from a fleet of 150,000+ devices for restaurant chains across the US. Small business or large operation, the job is the same: turn messy data into something you can actually decide with.

Whatever challenge you are facing, get in touch. Let's talk.

Illustration of a man working on a laptop outside a red wooden cabin (pirtti), symbolizing Datapirtti – a Finnish data consultancy helping small businesses grow through practical data insights.

How can Datapirtti help you?

  • 📊 Clear reports and presentations

    Key business figures presented in a simple, visual format – ready for ongoing monitoring or for your next client or board presentation.

  • 🔍 Targeted analysis

    Focused analysis by customer, product, or project – giving you the clarity to make smarter, data-driven decisions where it matters most.

  • 🕸️ Data consolidation

    Pulling together messy, scattered data into one place – so you can finally see the full picture.

  • 📈 Operations and sales tracking

    Stay on top of sales and daily operations with clear, up-to-date insights — no manual work required.

About me

  • Pasi - profiili kuva

    Pasi Pakkala

    I grew up in a small town in Finland, the son of two solo entrepreneurs. Watching them run their businesses gave me an early, practical understanding of what owners actually deal with, and a drive to help them make sense of their most valuable resource: their data.

    I hold a Master's degree in Finance and spent nine years supporting large-scale IT projects for international clients before going independent. That mix matters. I understand the business questions and I can build the technical answer, without needing a translator between the two.

    That is why I started Datapirtti: to turn that experience into clarity for companies like yours.

    What I work with

    Data and analysis: SQL, Python (Pandas), Excel, Power Query, Snowflake, BigQuery, statistics Dashboards and visualization: Power BI, Tableau, Looker Studio, Luzmo

    How I work

    I believe in clear communication and long-term client relationships over quick wins. I am good at taking a messy, half-formed question and turning it into something the data can actually answer. Reliable, adaptable across tools and industries, and genuinely interested in the problem in front of me.